ECAA gets Social

SMO means Social Media Optimization.  It's a buzz word that has penetrated the business word.  Firms of all sizes, industries and pursuits have an interest in Social Media to a degree.  That interest may range in some firms having a simple blog or facebook page (which was created but left unsupported) to some firms specialist in SMO, curating all elements and tools at his/her disposal.




My non-profit, the Esophageal Cancer Awareness Association (ECAA), has branched out its SMO initiatives and we are now on Facebook, Twitter, Linked-In and Wikipedia.  A membership following has been cultivated, and over the course of the next year, our growth strategy will employ SMO. ECAA's ability to reach its membership, speak to their beliefs, and empower action is critical.  Social Media is a tool; SMO is a process that we see as a key in achieving our goals.

Mid-September ECAA plans to launch its newly rebranded website.  At that time, I plan to really drum up the outreach.  Lots of activities will unfold thereafter, so get ready to get involved.

Be Well. Do Good.
BG

BGalgay@ecaware.org