Brief excerpt:
"This week’s Outside the Box is a little unusual, even for me. But it will be fun, informative, and thought-provoking. My friend Andy Kessler has written another irreverent, gonzo book called Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs. He has graciously allowed me to copy his introduction as this week’s missive.
Andy gives us 12 Rules and a Bonus Rule that characterize game-changing companies. They are: Scale, Waste, Horizontal, Edge, Productive, Adaptive, Eat People, Markets, Exceptionalism, Market Entrepreneur, Zero Marginal Cost, Virtual Pipe, and Highest Return. Find a company that embodies these rules early, and you get in on the ground floor of the next Apple or Microsoft.
Andy has done that. He turned $100 million into a billion for his investors, then got out more or less at the top. He is the real deal and I take every moment I can get with him. Now he just looks for the Next Big Thing for himself, but in Eat People he shares the rules for finding them, or even creating your own next big thing"
...
"Create wealth and change the world. It sounds oxymoronic. Do good by doing well. It sounds like a rationalization for someone getting rich, but you’ve seen it just like I have. Ted Hoff invented the microprocessor and has changed billions of lives for the better. Lloyd Conover invented the antibiotic tetracycline and has probably saved a billion lives from early demise. Larry Page and Sergey Brin perfected search and created wealth not only for themselves but for everyone who plugs into their electronic ecosystem."
...
Be Well, Do Good.
BG